Workshops & Training
Discover how to disrupt norms, connect deeply with customers, and stand out with a human-centered, value-focused brand.
At our workshops and training sessions, we’re on a mission to redefine marketing.
We’re not just about tactics and quick wins; we’re about authentic connections, value-driven engagement, and putting your audience at the heart of every strategy.
Our approach challenges traditional marketing norms, focusing on genuine customer engagement, human-centric branding, and content that resonates.
Join us to uncover the power of anti-marketing – where lasting relationships, real value, and meaningful connections with your audience drive success.
Education Topics
01.
Authentic Audience Engagement
Learn how to create genuine connections with your target audience, focusing on meaningful interactions and building trust, instead of resorting to traditional advertising tactics.
02.
Human-Centric Branding
Discover the power of crafting a brand that resonates with people on a personal level, prioritising authenticity and emotional resonance over empty marketing slogans.
03.
Value-Driven Content Creation
Explore the art of delivering real value to your customers through content, making them feel valued and connected, without relying on aggressive promotional messages.
04.
Customer-Centric Social Media
Learn how to harness the true potential of social media by focusing on listening, responding, and creating content that genuinely addresses your audience’s needs and interests.
05.
Storytelling for Connection
Discover the art of storytelling that builds genuine connections with your audience, allowing them to relate to your brand on a personal level.
06.
Authentic Customer Journeys
Explore how to create customer journeys that prioritise authentic touchpoints, ensuring each interaction adds value and contributes to a lasting connection.
07.
Going Beyond Numbers
Explore alternative ways to measure success, focusing on customer satisfaction, loyalty, and the impact of meaningful engagement, not just traditional ROI metrics.
08.
Shifting Perspectives
Explore the mindset shift required to embrace anti-marketing principles, moving away from the ‘one-size-fits-all’ approach and towards a more personalised, authentic, and customer-centric strategy.