Go-to-Market
Getting ready to go-to-market or relaunch your business?
Our marketing methodology revolves around data-driven insights, strategically geared for growth.
Before formulating a go-to-market or relaunch strategy, our foremost priority is gaining a profound understanding of your target audience.
We methodically pinpoint and prioritise your designated audience, delving deep into their behaviors and motivations.
We construct a resilient marketing blueprint, meticulously tailored to your audience, with a specific emphasis on effectively integrating anti-marketing tactics.
By collaborating as an integral part of your team, we steer, refine, and amplify your marketing endeavors, seamlessly infusing expert assistance as the situation requires.
Our objective doesn’t involve indefinite retention of your business. Generally, our involvement concludes when your business necessitates a full-time CMO.
How we work with you.
STEP 1.
Comprehensive Audit and Analysis.
In this foundational phase, we will conduct a thorough audit and analysis of your current marketing framework and structure. This assessment will provide us with valuable insights into past successes and areas where expectations were not met. This process allows us to gain a deep understanding of your target audience dynamics and set the stage for a successful go-to-market or relaunch strategy.
The steps of this phase include:
1. Holistic Assessment:
- Evaluate the effectiveness of past marketing campaigns, identifying successes and shortcomings.
- Review existing marketing channels, strategies, and tactics to understand what’s been working and what hasn’t.
2. Audience Insights:
- Analyse customer behavior, preferences, and responses to past marketing efforts.
- Gain insights into your intended target audience’s demographics, behaviors, and needs.
3. Strategic Recommendations:
- Identify opportunities for improvement and growth based on the analysis.
- Formulate insights-driven recommendations to guide the go-to-market or relaunch strategy.
STEP 2.
Strategy Development and Planning.
With a solid understanding of your current marketing landscape, we will move into crafting a comprehensive marketing plan tailored for your go-to-market or relaunch efforts. This plan will incorporate anti-marketing tactics to stand out from the competition and create lasting impact.
The process of strategy development includes:
1. Comprehensive Marketing Plan:
- Design a detailed go-to-market or relaunch strategy encompassing core objectives and outcomes.
- Integrate innovative anti-marketing tactics to capture attention and engagement.
2. Timeline and KPIs:
- Develop a clear timeline outlining key milestones and activities.
- Define measurable Key Performance Indicators (KPIs) to track the success of the strategy.
STEP 3.
Ongoing Execution and Monitoring.
Once the strategy is in place, we will seamlessly transition to its execution phase. Our experienced marketing team will carry out the plan under the supervision of an experienced Casual CMO. This ongoing oversight ensures a cohesive implementation and alignment with your expectations.
This phase involves:
1. Team Execution:
- Task our skilled marketing team with the execution of the go-to-market or relaunch strategy.
- Ensure each tactic is carried out effectively and efficiently.
2. Experienced Supervision:
- Appoint an experienced Casual CMO as the liaison between the team and you.
- Maintain a watchful eye on execution, addressing any challenges promptly.
3. Reporting and Progress Updates:
- Regularly report progress, metrics, and KPI achievements to business owners.
- Keep stakeholders informed and updated on the strategy’s impact and success.
