Casual CMO

Working hard on marketing but not getting results?

Casual CMO was established to address the strategic needs of startups and scale-ups seeking senior guidance and support without the commitment of a full-time salary.

We collaborate with various teams as strategic advisors, assisting in structuring and reinforcing their marketing efforts while maintaining a close connection with the board and stakeholders.

Our team includes a group of specialised experts available as needed, covering areas such as SEO, design, and web development.

We partner with you to serve as your strategy and execution team, facilitating swift scaling and building confidence before you establish a permanent team.

Our approach incorporates anti-marketing tactics to enhance impact and innovation.

How we work with you.

STEP 1.

Strategic Planning and Alignment.

During this initial phase, we will collaborate closely with the owners and stakeholders of the business to craft a robust and sustainable marketing plan. Our approach will incorporate both conventional marketing strategies and innovative anti-marketing tactics to ensure a unique and effective execution.

The steps of this phase include:

1. Conduct In-Depth Analysis:

Evaluate the current market position, industry trends, and competitive landscape.
Identify your core business objectives and high-priority goals.

2. Stakeholder Collaboration:

Engage with key stakeholders to understand their vision, concerns, and expectations.
Align the marketing plan with the broader business strategy to ensure seamless integration.

3. Crafting the Plan:

Develop a comprehensive marketing plan that encompasses anti-marketing tactics aligned with the overall business goals.
Establish clear targets, KPIs, and success metrics for performance evaluation.

STEP 2.

Tactical Execution and Collaboration.

With a well-defined marketing plan in place, we move into the execution phase. We will closely collaborate with your internal marketing team, preferred suppliers, or execute the plan ourselves. The focus will be on precise tactical planning and efficient timeline management.

The process includes:

1. Tactical Planning:

Break down the marketing plan into actionable and strategic tactics.
Define specific tasks, responsibilities, and timelines for each tactic.

2. Collaboration and Guided Execution:

Work closely with the your internal marketing team or preferred suppliers to ensure a unified approach.
Provide expert guidance and direction to ensure the plan’s effective execution.

3. Continuous Monitoring:

Regularly monitor progress and address any challenges or roadblocks that may arise.
Ensure the execution aligns with the anti-marketing tactics for maximum impact.

STEP 3.

Ongoing Support and Optimisation.

The success of the marketing plan doesn’t end with execution. In this ongoing support phase, we will provide consistent guidance and maintain alignment with business objectives.

This phase involves:

1. Execution Team Guidance:

Continue to provide guidance and direction to the execution team for optimal results.
Address any adjustments or refinements needed based on real-time insights.

2. Reporting and Check-Ins:

Regularly review and analyse performance metrics against set KPIs.
Conduct frequent check-ins with owners and stakeholders to ensure alignment and satisfaction.

3. Adaptation and Optimisation:

Adapt the marketing plan based on changing market dynamics, customer feedback, or shifts in business priorities.
Implement optimisation strategies to enhance performance and ROI.