ANTI-MARKETING ADVISORY

Fuelling business growth with strategic marketing guidance.

As an anti-marketing advisory firm, we believe in building connections, not just campaigns. We help businesses like yours shift away from traditional noise and focus on real conversations, genuine value, and authentic customer relationships. Let us guide you toward a marketing approach that stands out, creates lasting impact, and builds meaningful connections with your audience.

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About

We're Sam & Dave and we're anti-marketers.

With close to twenty years of experience across diverse industries, we’ve observed the evolution of marketing, where unrealistic expectations and quick wins have tarnished its image. As anti-marketers, we believe in genuine customer engagement and meaningful connections, prioritising value over discounts. Let’s move beyond empty promises and create a brand that resonates, building lasting relationships based on trust and authentic engagement with your audience. Together, we’ll redefine the way you approach marketing, focusing on what truly matters and delivering value that stands out.

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"Uncover the impact of anti-marketing: real conversations, genuine value, and authentic connections that shape lasting success for business owners like you."

Anti-marketing key principles

01.

Listening

Actively listening to customers and responding to their concerns, questions, and feedback.
02.

Education

Providing valuable information, insights, and resources that help customers make informed decisions.
03.

Authenticity

Being transparent, honest, and authentic in all interactions to build trust and credibility.
04.

Storytelling

Sharing compelling stories that resonate with the audience and create emotional connections.
05.

Community

Building a community around your brand, fostering relationships among customers, & creating a loyal following.
06.

Customer-Centric

Placing the needs and preferences of customers at the centre of marketing efforts.

07.

Value Creation

Focusing on delivering value before expecting anything in return, fostering goodwill.
08.

Flexibility

Last, but not least, is the importance of being flexible and willing to change tactic for greater success.

Embrace the path to knowledge by recognising the unknown.

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Casual CMO

Go-to-Market

Project-Based

Workshops & Training

Testimonials

What People Are Saying

"We have collaborated with Dave on multiple projects and he is always great person to work with. With a perpetual positive attitude and fantastic inter-personal skills his ability to focus on the fine details as well as the big picture has been integral to the success of the projects we have worked on."

Timothe Lamont, CONYAK

"Sam and the team provided our team with an extensive strategic workshop and a clear framework on how to execute. The session was informative, interactive, engaging and motivational. Our team is excited to get started on execution. We cannot thank you enough!"

Rosemary Shisler, Kay & Burton

"Sam's impact has been transformative. Her exceptional skills, expertise, and dedication have positioned her as a vital asset to our company, driving both financial growth and marketing excellence. We'd be lost without her a part of the team."

Andrew Hume, cbus super fund

"Dave's second home is in the digital space with the ability to adapt technologies to meet client and project expectations (and in most cases exceed them) while being able to manage stakeholder engagement, requirements and interaction with a high degree of care. Highly logical, quick thinking and works well under pressure. A pleasure to work with and would look forward to doing so in the future."

Steven Cooper, paypal

Feel like a chat?

If you’re invested in marketing and want to grow your business with local experts, connect with us for a free consultation – we’d like to get to know more about you, what you do and wher you’d like to be.

Let's Work Together