ANTI-MARKETING ADVISORY
Fuelling business growth with strategic marketing guidance.
As an anti-marketing advisory firm, we believe in building connections, not just campaigns. We help businesses like yours shift away from traditional noise and focus on real conversations, genuine value, and authentic customer relationships. Let us guide you toward a marketing approach that stands out, creates lasting impact, and builds meaningful connections with your audience.
SOME BRANDS WE'VE WORKED WITH
About
We're Sam & Dave and we're anti-marketers.
With close to twenty years of experience across diverse industries, we’ve observed the evolution of marketing, where unrealistic expectations and quick wins have tarnished its image. As anti-marketers, we believe in genuine customer engagement and meaningful connections, prioritising value over discounts. Let’s move beyond empty promises and create a brand that resonates, building lasting relationships based on trust and authentic engagement with your audience. Together, we’ll redefine the way you approach marketing, focusing on what truly matters and delivering value that stands out.
"Uncover the impact of anti-marketing: real conversations, genuine value, and authentic connections that shape lasting success for business owners like you."
Anti-marketing key principles
01.
Listening
02.
Education
03.
Authenticity
04.
Storytelling
05.
Community
06.
Customer-Centric
Placing the needs and preferences of customers at the centre of marketing efforts.
07.
Value Creation
08.
Flexibility
Testimonials
What People Are Saying
Timothe Lamont, CONYAK
Rosemary Shisler, Kay & Burton
Andrew Hume, cbus super fund
Steven Cooper, paypal